Peter Randsdorps Digital Marketing

Digital Marketing Intern

HE Fitness(Stockholm, Sweden)

Managed and optimized Google Ads campaigns for HE Fitness (Stockholm), generating 600+ targeted website clicks through keyword research, structured campaign setup, and data-driven optimization using Google Ads, GA4, and Google Tag Manager.


Full GA4 & GTM Implementation for E-commerce Growth

Excellence Tropical Market Client

I recently completed a comprehensive Google Tracking ecosystem for Excellence Tropical Market. By implementing Google Tag Manager (GTM) and Google Analytics 4 (GA4) across their Shopify storefront, I enabled them to track the entire customer journey from the first click on a plantain chip product to the final checkout. This setup ensures they aren’t just seeing traffic, but understanding exactly which marketing efforts are driving sales.

Key Highlights:

  • Platform: Shopify
  • Stack: GTM, GA4, Enhanced E-commerce Tracking
  • Outcome: 100% data accuracy for conversion reporting.