Google Tag Manager
I specialize in bridging the gap between website code and marketing data. Using Google Tag Manager, I create a streamlined ‘tracking passage’ that captures every critical user action—from button clicks and video views to complex e-commerce checkouts—without slowing down the site with redundant code.
Key Proficiencies:
Server-Side Tagging for improved privacy and speed
Custom Event Tracking & Triggering
Data Layer Implementation
Google Analytics
Data is only useful if it tells a story. I configure Google Analytics 4 to move beyond basic pageviews, focusing on user lifecycle and behavioral patterns. I build custom reports that help businesses understand exactly where their customers come from, why they stay, and what causes them to convert.
Key Proficiencies:
Cross-Platform Attribution Modeling
Custom Exploration Reports
E-commerce Funnel Visualization
Audience Segmentation & Retention Analysis
SEO Performance Insights
SEO Audit
Optimise site structure, keywords, and UX to attract high-intent traffic and improve rankings.
Technical SEO
From audits to implementation, we align SEO with business goals and measurable outcomes.
Google Ads
I turn search intent into measurable revenue. By leveraging the full power of the Google Ads ecosystem, I build and manage campaigns that prioritize Return on Ad Spend (ROAS). My approach combines deep keyword research with persuasive ad copy to ensure your brand appears exactly when your customers are ready to buy.”
Key Proficiencies:
- Search, Display, and Performance Max (PMax) Campaigns
- Negative Keyword Optimization
- Conversion Tracking & Smart Bidding Strategies
- A/B Testing for Ad Creative & Landing Pages
Peter Randsdorps Digital Marketing 